Sportsbook Analyst

The challenge

Looking for a challenging role? One that will require a lot of personal effort and stretch?

This role will be a perfect fit for someone seeking to have a high impact, learn a lot, and accelerate their career. If you have always wanted to help build a business up from its early phases, this is the right place for you.

Main Purpose

Napoleon Games is embarking on an exciting new 3-year strategy. This strategy will:

  • Build upon our leading Casino market share, well-recognised & highly trusted brand, and strong customer focus.
  • We’re seeking to deliver step change improvements in our digital marketing, multichannel capabilities, and sports product and proposition, while further extending our Online Casinos strengths.
  • Our target is to grow the business by at least 15% per year, leading to doubling the business in the next 4 years.
  • To help fast-track our Sports growth ambition we have created a dedicated, agile Sports P&L team. We are now looking for a sharp, ambitious and analytically savvy person to join a new, small team with a lot of responsibility.

To successfully deliver against this strategy, we are looking for a Sportsbook Analyst. This is a key role in our organisation, reporting to the Trading & Sportsbook Manager. You will be responsible, together with the Sports P&L team for shaping the future growth of the business and delivering the great business insights to help your colleagues in the Sports P&L team and the wider organization take the right, informed decisions.

The candidate would need to be willing to work in trading shifts (2 weekends per month) with flexibility to work from 14:00 to 22:00 to cover the sports calendar of the day.

Your winners' background

Although there is a degree of freedom in shaping your role together with your manager, as a Sportsbook Analyst you can expect to be responsible for:

  • Sports P&L performance analysis and deep dives, to uncover and explain areas of under or over-performance of the business, as well as recommendations to the business stemming from the insights.
  • Ability to analyse odds per market/league/sport vs competitors and suggest margin decisions for the business
  • Ability to set up and analyse daily customer promotions based on the sports calendar
  • Collecting and analysing data to understand Sports customer preferences and form recommendations around how the business should react and adjust to that.
  • Collecting and analysing data to understand our competitors’ Sports offer and product strengths and form recommendations around how the business should react and adjust to that.
  • Lead ROI analyses across several areas of the Sports business (e.g., ROI by marketing channel, ROI by type of customer generosity, etc.) and derive optimization initiatives for the business to undertake.
  • Investigate betting transactions to identify potential fraudulent patterns and form recommendations to the business

Core competencies for the role:

  • Previous Sports Betting related experience: at least 1-2 years of previous experience working in Trading or Sportsbook Ops positions, or similar.
  • Good business acumen: Ability to understand and navigate a business P&L, as well as deriving insights, trends, and business implications from it. Experience around the financial drivers of an online business is a plus.
  • Passion for Sports and strong business understanding of Sports betting
  • Being analytically savvy: Ability to analyse complex data sets and derive useful insights from it.
  • Synthesis and communication: Capable of synthesizing complex insights and clearly communicating the outcomes and relevant actions to the wider business.
  • Good research know-how: being able to set up and conduct various research pieces and experiments, as well as being familiar with the tools for doing so (surveys, focus groups, A/B testing).
  • Have a demonstrable understanding of the needs, habits and segmentation of customers leading to an effective customer acquisition and retention strategy
  • Strong knowledge of Microsoft Office Suite (Excel, PowerPoint, Word). Knowledge of SQL and Tableau is a plus.
  • Standalone, resourcefulness, can-do attitude and attention to detail are all important characteristics to make you successful in this role.
Good communication skills in English both written and oral. Knowledge of Dutch and French is a strong plus.

Our offer

Napoleon Sports & Casino is Belgian market leader in the entertainment sector, and part of Superbet Group, a leading pan-European entertainment corporation. We are focused on marketing online and offline gaming experiences that are safe, thrilling and rewarding. Our innovative platforms are built in contemporary technologies that run on a state-of-the-art system architecture.

In return for your dedication and expertise, we offer a challenging career in a unique, fast-paced and hybrid environment. Count on an attractive salary package, including various benefits, a company car with fuel card as well as ample learning and growth opportunities. Our headquarters are based in easily reachable, modern offices in Aalst, between Brussels and Ghent.

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