Head of SEO

• Leading the newly established SEO function by setting the strategy and driving implementation
• Build the team over time to achieve the SEO ambition and targets
• Identify product and tech SEO requirements and work with the product team to prioritize them
• Performing keyword searches to develop content plans
• Setting up and measure SEO performance targets using KPIs, such as organic traffic, search rankings, revenue, search engine visibility, and click-through rate
• Implement SEO Strategies and content marketing campaigns, analysing both past and ongoing results and optimise for the future
• Monitor and analyse ongoing SEO campaigns to identify problem areas and suggest ways for improvement
• Optimize current content for SEO within time and budget
• Ensures output is accurate and timely. Promotes a culture where existing practices and processes are challenged and improved upon

• 4+ years of experience working as a Head of SEO or a similar role
• Expert knowledge of the best on-site and off-site SEO practices: technical, content, off-site activities (e.g. link-building)
• Experience using popular website crawlers (ScreamingFrog, DeepCrawl, and Moz)
• Competent with SEO analysis tools (Ahrefs, Semrush, and SEOptimer)
• Skilled in web analytics software (WebTrends, UserTesting, and Google Analytics)
• Strong leadership and multitasking skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical, organized
• Ability to work autonomously and as part of a team
• Flexibility and ability to grow with us, both in the role and company

Become a key-contributor in the digital team of Napoleon Sports & Casino, a Belgian market leader in the entertainment sector, and part of Superbet Group, a leading pan-European entertainment corporation. We are focused on marketing online and offline gaming experiences that are safe, thrilling and rewarding. Our customers use our entertainment services online, from one of our 23 arcade halls, or enjoy a magical experience in our award-winning Grand Casino Knokke.

In return for your dedication and expertise, we offer a challenging career in a unique, fast-paced and hybrid working environment. Count on an attractive salary package, including various benefits, a company car with fuel card, as well as ample learning and growth opportunities. Our headquarters are based in easily reachable, modern offices in Aalst, between Brussels and Ghent.

In for a thrill?

Apply now!

Think big, aim high

Grow with us