CRM Officer

Your role as CRM Officer

As CRM Officer you translate data into relevant advice and reports for the online marketing campaigns. You monitor , evaluate and optimize data in target groups and create leads.

Your role as CRM Officer will consist of:

  • Managing the scheduling, testing and deployment of all customer email, push- and web-notifications campaigns and e-newsletters ensuring all filters, personalisation and tracking codes are applied correctly;
  • Working closely with the editorial team & studio to manage reactivation &recovery campaigns, ad hoc campaigns ensuring the timely deployment of emails, push- and web-notifications to maximise revenue potential;
  • Tracking the performance of KPI’s against the weekly and monthly targets and communicating on the performance;
  • Developing continuous testing strategies to identify optimal best performing campaigns and guaranteeing the most efficient approach for the organisation and its customers;
  • Ongoing management and continued segmentation of email database to identify and target actives, lapsers and dormants with specific campaigns;
  • Presenting weekly and monthly reports and analysis to the CRM manager;
  • Performing data profiling on a regular basis and generate data quality statistics;
  • Identifying causes of poor data quality, request and / or implement solutions and communicate findings;
  • Supporting colleagues in their use of the CRM system and ensure data quality;
  • Responding to CRM queries and offer information to a range of internal colleagues;
  • Working with the CRM Manager, develop a customer clientelling programme, targeting the highest value customers.

Your profile as CRM Officer:

As CRM Officer, you recognise yourself in the below profile:

  • You have at least a bachelor's degree in marketing or equivalent;
  • You have proven experience in working with databases, data analysis, segmentation and email marketing platforms and or campaign management. Experience within CRM/Email marketing and or campaign management, would be an absolute plus;
  • Previous experience in the gambling sector and / or strong affinity with gambling, would be a plus;
  • You have an advanced level of knowledge on MS Office and particularly of Excel;
  • You have been working already with Selligent, Adobe Campaign (Neolane), IBM (Silverpop)...;
  • You have basic html and css knowledge;
  • Nice to have would be if you could bring proven experience in SQL;
  • You have excellent communication skills both verbal and written In English and Dutch;
  • You are numerate and analytical and are able to manage projects, organise and prioritise them;
  • You are an excellent team player and have strong interpersonal skills;
  • You are accurate, systematic and methodical;
  • You are able to produce reports and derive valuable insights and analysis.You have the ability to work to strict and tight deadlines whilst remaining calm when under pressure.

Our Offer

Napoleon Sports & Casino offers you a challenging position in a unique, fast moving and dynamic environment, situated in Aalst.

In return for your passion and expertise, Napoleon Sports & Casino offers you an attractive salary package with advantages and career opportunities.



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